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Why AVEDA? When Passion Calls You Pick Up! The Intaglio Salon Point Ruston



A smart woman once told me that while you can’t choose your family, you CAN choose your hair and beauty products. Thanks Mom! Well family is family and I LOVE my family. For hair and beauty products, it was love at first sight with AVEDA for me. It starts with their mission statement:


“Our mission at AVEDA is to care for the world we live in, from the products we make to the ways in which we give back to society. At AVEDA, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.”


I was initially drawn to the fact that AVEDA is a company that strives to utilize naturally derived organic ingredients. As I grew in my knowledge of AVEDA back in beauty school, (Was it really 16 years ago?) I realized how much their values were aligned with mine. Their commitment to caring for the community in the space that they were a part of as well as their business leadership role in caring for the environment resonated well with me. I love that their products allow for true artistry in that I am able to customize so much in meeting Guest expectations and delivering their unique experience as well as their own unique library of products or color formulas that we use on them thanks to the flexibility of their color capabilities.


Aveda was founded in 1978 by Horst Rechelbacher on the belief that all things are connected. It was founded on the premise that beauty is about more than simply looks or locks; it's about feeling better about yourself too! Horst’s goal was to make beauty part of an overall, holistic way of life while caring for the world we live in. While learning about AVEDA, I came across one of his quotes which epitomizes the AVEDA philosophy:


“Every day presents every one of us with the opportunity to create positive effects. Even the simplest, seemingly insignificant choices we make in our daily lives; what to eat, what to wear, what to use on our bodies and in our homes, have a ripple effect that reaches far beyond us personally.”





The beauty industry has hundreds of brands! 4 of the reasons AVEDA became my one and only (and trust me, there are more) are AVEDA products are natural, AVEDA products have the most wonderful aroma, AVEDA products are effective, and AVEDA products are environmentally conscious.


AVEDA products are natural. AVEDA products are made with organic and natural pure flower and plant essences. They are non-toxic and have proven results. They nourish your skin, hair and senses with nature's finest ingredients, while protecting and preserving our environment.


I simply love the ingredient integrity of AVEDA products. No sulfates, no questionable chemicals, no laboratory created fragrances! Products are crafted with naturally derived ingredients and all hair care collections are a minimum of 90% naturally derived. This has been part of the AVEDA ethos since the very beginning.


AVEDA only manufactures 100% vegan products that are cruelty free. And did I say that they never test on animals and do not have suppliers do so on their behalf?


AVEDA products are:

• Naturally derived - defined to be those for which more than 50% of the molecule comes from a plant, non-petroleum mineral, water, or some other natural source.

• Certified organic.

• Sourced from sustainable or renewable plant-based origins; does not negatively impact the ecosystems from which they are sourced.





That AVEDA aroma! If you have ever walked into an AVEDA salon or have used AVEDA products, you know what I am talking about! The aromas arouse the senses with odors that seem as though the products were delivered right from the garden. AVEDA draws from Ayurveda, the traditional Hindu system of medicine, which is based on the idea of balance in bodily systems that relies on the aromatherapeutic properties of plants.


AVEDA’s concept is that every beauty product should make you feel as beautiful as you look and aroma is at the heart of each and every AVEDA experience. To help promote your sense of well-being, their products feature aromas created from artful blends of flower and plant extracts distilled to their very essence to awaken your senses with nature’s power. What you’re smelling when you’re smelling Aveda is pure flower and plant essences.


Creating their own aromas allows AVEDA to be very involved in all the different aspects of their aromas; from the sourcing of raw materials, to the testing ingredients so they can make sure they’re up to their standards.


AVEDA products are effective! Sweet does not meant weak! AVEDA products consist of an extensive, ever evolving product range from specialist color treatments, to soothing and smoothing creams. AVEDA products harness the power of nature creating hair product solutions that are so powerful that AVEDA calls them prescriptions! Dullness? Frizz? Dryness? Oily? Women and men can expect products providing the perfect solution to making their hair look and feel amazing regardless of hair type, thickness, or texture. There is an AVEDA product line for everyone!





AVEDA products are environmentally conscious! From their creation to their look on the shelf, AVEDA is focused on running a renewable, earth-conscious enterprise. They support the development of renewable energy through wind as well as to offset their carbon footprint through time. AVEDA manufactures products with 100% wind power in their primary facility and they also contribute to renewable energy crediting bodies. All products are now created with wind and solar-powered manufacturing.


AVEDA is also the first to use 100% post-consumer recycled PET (a polyester polyethylene terephthalate) with minimized packaging.


Since AVEDA utilizes plant power to create its products, there are no harsh chemicals being released into the earth.


AVEDA believes in respect for the world and cares about issues such as world water shortages. Aveda has raised millions of dollars for clean water initiatives around the world and are dedicated to helping people in areas where water is scarce and not often fresh.


So why AVEDA? We live in an ingredient-conscious culture which many are seeking an all-natural brand that delivers the desired outcome. Delivering fabulous results with these two factors alone place AVEDA top of mind for me. The environmental and social consciousness AVEDA presents is the crowing jewel for these great products.


Be kind, be safe

The Intaglio Salon